Dealership News


·         Something this simple can help save lives.

Introducing Rescue Assist - a first-of-its-kind safety advancement that helps first responders.

·         Rescue Assist gives you greater peace of mind.

In the event of an accident, first responders can scan a QR code installed inside a Mercedes-Benz and quickly access vehicle information to help safely remove passengers.

Who wants more safety on the road? We all do.

Have Rescue Assist installed in your vehicle at no charge the next time you visit us for service, or call 727-374-2444  now to schedule an appointment. Visit

·         At Lokey Motor Company, we can have Rescue Assist installed in your vehicle so you can experience greater peace of mind on the road.




CLEARWATER, FLORIDA - June 8, 2011 - Lokey Motor Company, a Mercedes-Benz dealer in Clearwater,  has announced their newly renovated multi-million dollar facility is on target to open to the public in July with an expanded 2,500 square foot facility located at 19820 US Highway 19 North. A private Grand Opening VIP party will take place on Thursday, August 4th from 5 to 8 pm. The event begins with a press conference featuring guest of honor Clearwater Mayor Frank Hibbard, who will receive a gold key to the dealership. "What a success story!" the mayor commented. "Isn't it great to know that through difficult economic times this well known and respected Pinellas County company has continued to thrive and serve our local as well as out of town clients for almost 60 years! I look forward to attending the celebration and what promises to be a very prestigious occasion."
The facility broke ground on their new facility's extensive expansion in December, 2010. Our dealership may be pushing 60 years old but we are still accelerating! Our Grand Opening promises to be very unique and display our faith in the economy and honor our loyal customers with upgraded amenities."
 While a traditional ribbon cutting is commonplace to help launch a new facility, this dedication will begin with a unique "Mercedes-Benz Reveal" at 5:15 p.m. when Mayor Hibbard and other dignitaries share the spotlight. The gala event will be held inside and outside to showcase the new facility and is slated to feature live music with a surprise twist and gourmet cuisine catered by Salt Rock Grill. With a bow to the international headquarters based in Germany, party beverages will include German craft beer.
Guests will be offered the unique opportunity to be part of "Mercedes-Benz history" and literally be painted into a commissioned piece of artwork during the party by internationally acclaimed artist Joan Zylkin. Her work has been displayed around the country as a salute and remembrance to milestones ranging from new product launches to celebrations large and small. Throughout the evening, partygoers can take a tour through the Lokey Motor Company history gallery, which will be lined with photographs of the dealership dating back almost 60 years.
A centerpiece of the party will include an exclusive and luxurious Gullwing on display in the showroom. The iconic sports car is best known for its signature upward opening doors.  Guests familiar with the Mercedes-Benz culture will not be surprised to find runway models from leading boutiques featured in next season's latest fashions at the "Greeting Table." Several area celebrities are slated to make special appearances. The original owners of the dealership, the Lokey Family, are expected to attend as well as Mercedes-Benz representatives regionally and nationally.
During the August 4th event, Mercedes-Benz will showcase their brand new 2,500-square-foot facility and the latest amenities that are offered for purchase to customers who are brand loyal.  Amenities include: private viewing on closed-circuit television of a customer's car while it is being serviced, loaner vehicles for appointments, and gourmet coffees and teas. Customers can enjoy the new features in the lounge that include a media area and a business area, both with high speed Internet. There is also a new retail area with Mercedes-Benz branded clothing and accessories.
The Lokey Motor Company was established in 1952 and has been selling Mercedes-Benz successfully in Pinellas County since Lokey took over the franchise in 1965.
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at and
Lokey Motor Company

19820 US 19 North
Directions Clearwater, FL 33764

  • Sales: 727-362-6657
  • Service: 727-565-2727
  • Parts: 727-475-1023

Sales Hours

  • Monday 8:30 am - 7:00PM
  • Tuesday 8:30 am - 7:00PM
  • Wednesday 8:30 am - 7:00PM
  • Thursday 8:30 am - 7:00PM
  • Friday 8:30 am - 7:00PM
  • Saturday 9:00 am - 6:00PM
  • Sunday Closed